Thank you, marketeers! Thank you for this wonderful term. Web 2.0 really is spot-on. Allright, let's drop the sarcasm; buzz-words suck. I believe they endanger the web and confuse starting web developers.
I actually had someone telling me last week, how amazing he thought AJAX was. He referred to a Dutch website stuffed with slick animation, smooth transitions and whatnot. I told him,
What’s in a name?
I’m not saying everyone should know the specs by heart, but it’s easier to follow a hype than to study accessibility, isn’t it? And by making it a hype, more and more attention will be going to fancy schmancy webpages that can be dubbed “Web 2.0”.
I have yet to encounter my first client who asks for a “Web 2.0 website” and I hope I never have to cater to such a request. All this doesn’t mean I don’t like animation, or AJAX, or anything other people tend to call “Web 2.0”. I just think things should not be clouded by random buzz-words that put a lot of “fluff and hot air” into something that’s otherwise just a brilliant new technique.